PARIS, FRANCE – May 20, 2025 – Gameloft, leader in the development and publishing of multiplatform games, in collaboration with Illumination and Universal Products & Experiences, today announced that hit mobile game, Minion Rush, which has been downloaded over 1.2 billion times, has reached a significant milestone with its most substantial update ever. This update allows fans to experience the despicable world of Illumination’s Minions in exciting new ways on both iOS and Android. Along with completely overhauled visuals and a more streamlined user interface thanks to the game’s move to the Unity Engine, the update also introduces new gameplay modes, power-ups and gadgets, new progression, motivation, collectible features, and more.
Minion Rush introduces several upgrades to the popular mobile runner. The new user interface brings a fresh, modern look with streamlined menus, making it easier than ever to track progress, unlocked content, and other accomplishments. Fans can now enjoy the new Endless Run mode in Minion Rush, accessible from the Main Menu. They can break records, tackle challenges, earn in-game rewards, and unlock new items to customize runs and add to their Costume Collection. Both long-time fans and new players can expand their collections with exclusive bonuses and perks.
"This comprehensive Minion Rush update marks a significant milestone, giving us more flexibility and speed to deliver new content to our players," says Mathieu Verlaet, Chief Production Officer at Gameloft. “Our commitment to a game that has delighted fans for over a decade remains unwavering. The update is a testament to our dedication to providing the Minion Rush community with an even more immersive and engaging experience."
For even more personalization, the new Player Profile system offers deep customization, allowing players to personalize their nicknames, avatars, frames, and more. Longtime fans can showcase their accomplishments and progress, while newcomers can quickly build their own unique Minion Rush in-game identity. As players build that identity, the bananas they collect will contribute to their progression through the Hall of Jam, where they unlock new features and collect rewards such as G-Coins, digital Minions stickers to upgrade or unlock Minions costumes, story puzzle pieces, gadgets, profile customization items, and more.
Minion Rush features a variety of new power-ups and gadgets to keep players rushing with style and speed. Blaze through levels with the new Disco Boot power-up, reach hard to get to places with the Bouncer, barrel through obstacles with the Rocket Blade, and gain extra protection with Minion Armor. The new Story Puzzles are the place to go for players looking to relive their favorite Minion moments.
Assets for today’s announcement can be found at our press kit: https://files01.gameloft.com/mktg_365_150955d3a851a9dd2612b60a61c8f41ef40dc89e/minion_rush_unity_launch_press_kit.zip
About Minion Rush
Minion Rush is a collaborative effort between Gameloft, Illumination and Universal Products & Experiences, that resulted in an endless running game that takes a run on the wild side with the incredibly fun and mischievous Minions. With more than a billion downloads across iOS, Android, and other supporting devices, players can run through cool locations, dodge devious traps, battle vile villains, and collect loads of bright, beautiful bananas!
Now that Gru’s gone good, the Minions have a new goal: to become the ultimate Secret Agents. They’ve created dozens of fun costumes that don’t just look slick, but have score bonuses and can be boosted by the gadgets or power-ups!
For more information regarding Minion Rush please visit: https://gmlft.co/minion-rush-web
Join the game’s community on Discord at: https://discord.gg/minion-rush
Download Minion Rush at https://gmlft.co/pr-mru-massive-update
About Gameloft
Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
About Illumination’s Despicable Me & Minions
More than ten years after their creation, Gru, the world’s greatest supervillain, and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions into the most successful animated film franchise in history, earning more than $5.4 billion at the worldwide box office.
The franchise includes Minions, one of the top five highest-grossing animated films of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office. In 2022, Minions: The Rise of Gru, shattered box office records with the highest grossing July 4th opening weekend in U.S. history and became the #1 film internationally and worldwide. Despicable Me 4, released in July 2024, opened at #1 in North America, giving the franchise the greatest number of #1 one opening weekends for an animated franchise ever.
Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions— including Kevin, Bob, Stuart and Otto —have become icons of self-expression in pop culture on every continent of the globe.
Beneath the over-the-top antics and seemingly misguided intentions of the Minions, the franchise explores themes of loyalty, friendship and an unspoken narrative about the families we choose and devote ourselves to defending. The franchise reflects the idea that whoever you are, or whatever your dreams, you can find your tribe and become a family, no matter how unconventional.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
